Software Development, UI/UX Design, Technical Consulting
Electric Mobility
React, TypeScript, Node.js, MongoDB, GCP, Magnolia, Material-UI, Firebase, Stripe, GraphQL, Elasicsearch, Redis
Custom Solution
The Client's outdated website presented several challenges. Slow load times, confusing navigation, and a visually unappealing design created a frustrating user experience. Limited filtering options and a basic search functionality made it difficult for customers to find the products they needed. This hindered product discovery and, ultimately, sales.
The existing affiliate program was also tricky to navigate and needed more tools to attract and manage partners effectively. The absence of content pages, such as a blog or dedicated affiliate resources, limited the website's ability to engage customers and drive traffic.
Deviant's approach centered on deeply understanding e-commerce best practices and user experience principles. Every redesigned element, from the intuitive search functionality to the seamless checkout flow, was optimized for customer ease.
Recognizing the potential of affiliate marketing as a powerful growth engine, Deviant implemented a robust program as a core element of the redesign. This strategic focus aimed to maximize the Client's reach and drive additional revenue streams.
The website's foundation was built on Next.js and GraphQL, technologies chosen for their SEO benefits, lightning-fast performance, and ability to scale alongside the Client's expanding product offerings.
The website transformation led to a significant 146% increase in online sales, exceeding the Client's expectations. The affiliate program also experienced substantial growth, contributing to the project's overall success.
Customer feedback has been overwhelmingly positive, with frequent praise for the ease of navigation, frictionless purchase flow, and seamless overall buying experience.
Deviant's insights into the needs of eco-conscious consumers informed features tailored to the electric mobility market. This niche expertise and a strategic approach to e-commerce solutions set Deviant apart. Key strengths include:
Deviant delivers transformative e-commerce solutions that drive long-term growth for ambitious e-mobility businesses, from the website's foundation to its strategic expansion.
To deliver a high-performance, scalable, and SEO-friendly e-commerce experience, Deviant carefully selected a modern tech stack: