Software Development, DevOps, Technical Consulting, Business Analysis
AdTech
React, Redux, Node.js, TypeScript, GraphQL, Apollo Client, Jest, Cypress, GCP, Kubernetes, Firebase, Mapbox, MongoDB
Team Augmentation
Traditional OOH advertising often needs more reach, needs help targeting specific locations, and needs real-time campaign metrics. Our client envisioned a platform that would address these limitations while providing accessible gig opportunities for drivers.
The core technical challenge was building a system designed for rapid scalability and robust data analytics to empower businesses to make data-driven marketing decisions.
To ensure scalability and flexibility, Deviant employed a microservices architecture. This allowed for independent development, deployment, and scaling of different components of the platform, such as campaign management, driver onboarding, route optimization, and analytics.
Key components of our solution included: