Imagine finding your perfect electric vehicle in seconds, not minutes.

This is the reality we created for one e-mobility leader. Their outdated website was a barrier to sales — slow, confusing, and ill-equipped to match customers with the products they craved.

We redesigned their entire experience with a singular goal: make every interaction effortless. Optimized search guides customers directly to what they seek. Clean navigation mirrors how people think about their choices.

The result? A seamless journey that transformed frustration into sales — to the tune of a 146% increase.

The Challenge

Customers envisioned themselves cruising on an electric scooter, zipping past traffic with ease.

The reality of the website, however, was a cluttered maze. Finding the right product felt like hunting for hidden treasure. Slow load times added to the frustration, turning simple purchases into chores.

This disconnect between expectation and experience was a missed opportunity. People today crave intuitive online interactions, and the previous website simply wasn’t delivering.

The Transformation

We embarked on a journey to transform the website into an extension of the exhilarating electric mobility experience. Gone were the days of endlessly scrolling product pages.

Search That Anticipates Needs

Smart search functionality, powered by the latest advancements, anticipated customer needs. It guided them to their ideal vehicle with lightning speed.

Navigation Built for Exploration

Clean navigation mirrored the way people naturally explore their options. Categories were thoughtfully curated for effortless discovery, like browsing a sleek showroom.

Design That Inspires

Visually, the design reflected a minimalist aesthetic. This allowed the electric vehicles themselves to take center stage.

The Result

The redesigned website wasn’t just about aesthetics; it was about empowering customers. Intuitive search and streamlined navigation transformed the user journey. No longer a frustrating maze, the website became a delightful discovery process.

Customers could seamlessly find the electric vehicle that perfectly suited their needs. The outcome? A staggering 146% increase in sales, a testament to the power of user-centric design. This case study is a shining example of how effortless online experiences can drive success in the e-commerce landscape.


In today’s fast-paced world, a seamless online experience is no longer a luxury, it’s an expectation. Businesses that prioritize intuitive design and user-centric thinking can transform their e-commerce success.

When online interactions become effortless, customers become advocates, propelling businesses forward.

Are you finding your e-commerce website in the same situation?

At Deviant we make it our mission to make the internet a better, and a more beautiful place — And that also refers to aesthetics.

A 30-minute call is all we need to ensure we can help you best. You may also choose to contact us through our website’s contact form.

You can find out more about how we’ve improved our other clients’ digital products here.